Marketing-related Trademarks, trade names, service marks, collective marks, certification marks, internet domain names, trade dress and newspaper mastheads.
Customer-related Customer lists, order or production backlog, customer contracts and related customer relationships that meet the contractual criterion, and non-contractual customer relationships that meet the separability criterion.
Artistic-related Plays, operas, ballets, books, magazines, newspapers, literary works, video and audio-visual materials, musical works, pictures and photographs and artistic works that meet the contractual criterion.
Contract-based Licences, royalties and standstill agreements, advertising, construction, management, service or supply contracts, lease agreements, franchises, operating and broadcasting rights, use rights such as drilling, water, air, mineral and timber-cutting, servicing contracts such as mortgage and employment contracts and non-competition agreements.
Technology-based Patented and non-patented technology, computer software, mask works, databases and trade secrets such as formulas, processes or recipes.
Financial Perspective
Compliance with accounting standards
Assisting mergers and acquisitions and corporate restructuring
Intellectual property management
Strengthening balance sheets and company accounts
Increasing shareholder confidence which consequently improves the share price
Providing financial transparency and solid proof to donors and contributors for non-profit organizations
Marketing Perspective
Brand management and strategic development
Enhancing management communications
Benchmarking of competitors
Creating a brand-centric culture
Establishing royalty rates for licensing arrangements
Legal Perspective
Identifying the value of intangible assets in an ownership dispute
Securing funds by the value of intangible assets in an insolvency situation
Evaluating economic damage in trademark infringement
Licensing claim
Partnership dissolution
BRAND VALUATION
FINANCIAL INSTRUMENT & DERIVATIVE VALUATION
Accumulators or Decumulators
Convertible or Redeemable Bonds and Notes
Convertible Preference Shares
Corporate Guarantee
Employee Share Options
Equity or Credit-link Derivatives
Exotic and Real Options
Financial Guarantee Contracts or Mortgage Guarantee Contract
Forwards & Futures (FX, Interest Rate, Assets)
Options and Warrants
Pensions (Defined Benefit Obligation) or Long Services Compensation
